Opportunity Information: Apply for ND NOFO 18 102

The SHE VLOGS: Video Blogging for Women Entrepreneurs in North India grant opportunity is a U.S. Department of State program run through the Public Affairs Section of the U.S. Embassy in India, North India Office. The project is designed to strengthen the communication, pitching, and digital storytelling skills of women entrepreneurs by teaching them practical video blogging techniques they can use immediately for business promotion. The overall goal is to help women-led businesses present themselves more clearly and confidently to customers, partners, and potential investors through short-form video.

Under the grant, one selected organization would be responsible for planning and delivering three separate in-person workshops, each lasting two days, in three North Indian cities: New Delhi, Chandigarh, and Varanasi. Across all three locations, the program is expected to train a total of 75 women entrepreneurs, with 25 participants per city. The workshops are meant to be hands-on rather than lecture-based, focusing on real production skills and practice time. A central requirement is that each participant must complete a polished 60-second video pitch by the end of the training, ensuring the workshops result in a tangible product participants can actually use to market their work.

The training is expected to rely on commercially available, accessible technology, meaning the approach should be realistic for entrepreneurs to continue using after the program ends. While the announcement does not list specific tools, the intent is clearly to avoid specialized, high-cost equipment and instead teach methods that can be replicated with common devices and widely available software. The workshops should therefore cover the core steps of creating a short video pitch, including planning and scripting, framing the message for a business audience, recording, basic editing, and delivering a clear call to action within a strict 60-second limit. Because this is described as vlogging and video pitching, the emphasis is on concise, audience-focused storytelling that fits modern online platforms.

A distinctive feature of the project is the expectation to include a train-the-trainer methodology. In practice, this means the workshop design should not only build the participants individual skills, but also equip them to teach those same skills to others in their professional circles. The program is structured to encourage multiplication of impact beyond the initial 75 participants, so the grantee would be expected to incorporate techniques, materials, or facilitation approaches that help participants confidently share what they learned with colleagues, employees, fellow entrepreneurs, or peer networks.

Administratively, this opportunity is a discretionary award issued as a cooperative agreement, which typically means the U.S. government may remain more actively involved in project oversight or collaboration compared to a standard grant. The funding opportunity number is ND NOFO 18 102, and the activity category is listed as Education under CFDA 19.040. The award ceiling is $50,000, and the agency anticipated making one award, meaning a single organization would be selected to implement the full set of workshops across all three cities. Eligible applicants include public and state-controlled institutions of higher education, private institutions of higher education, and nonprofit organizations with 501(c)(3) status (other than higher education institutions). The opportunity was created on December 22, 2017, with an original closing date of February 16, 2018.

In short, the grant supports a focused, skills-based training series that blends entrepreneurship support with practical digital media production. The deliverables are clear: three two-day workshops in specified locations, 75 total women entrepreneurs trained, and 75 completed 60-second video pitches, with an added emphasis on building participants capacity to pass the skills forward through train-the-trainer design.

  • The Department of State, U.S. Mission to India in the education sector is offering a public funding opportunity titled "SHE VLOGS: Video Blogging for Women Entrepreneurs in North India" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
  • This funding opportunity was created on Dec 22, 2017.
  • Applicants must submit their applications by Feb 16, 2018. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $50,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Public and State controlled institutions of higher education, Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education.
Apply for ND NOFO 18 102

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FAQs: SHE VLOGS - Video Blogging for Women Entrepreneurs in North India (ND NOFO 18 102)

What is the SHE VLOGS grant opportunity?

SHE VLOGS: Video Blogging for Women Entrepreneurs in North India is a U.S. Department of State program implemented through the Public Affairs Section of the U.S. Embassy in India, North India Office. It supports practical, hands-on training that helps women entrepreneurs build communication, pitching, and digital storytelling skills using video blogging techniques.

What is the main goal of this program?

The overall goal is to help women-led businesses present themselves more clearly and confidently to customers, partners, and potential investors through short-form video. The program is designed to translate training directly into a usable business promotion asset.

What type of funding instrument is this award?

This opportunity is a discretionary award issued as a cooperative agreement, which generally indicates the U.S. government may be more actively involved in project oversight or collaboration than under a standard grant.

Who is running the program?

The program is run through the U.S. Department of State via the Public Affairs Section of the U.S. Embassy in India, North India Office.

What is the funding opportunity number?

The funding opportunity number is ND NOFO 18 102.

What is the CFDA number and activity category?

The opportunity is listed under CFDA 19.040, and the activity category is Education.

How much funding is available?

The award ceiling is $50,000.

How many awards does the agency expect to make?

The agency anticipated making one award, meaning one selected organization would implement the full project across all required locations.

Who is eligible to apply?

Eligible applicants include:

  • Public and state-controlled institutions of higher education
  • Private institutions of higher education
  • Nonprofit organizations with 501(c)(3) status (other than higher education institutions)

What is the project the selected organization must deliver?

One selected organization would be responsible for planning and delivering three separate in-person workshops. Each workshop must last two days and be delivered in three North Indian cities: New Delhi, Chandigarh, and Varanasi.

Where must the workshops take place?

The workshops must be conducted in New Delhi, Chandigarh, and Varanasi.

How long is each workshop?

Each workshop is expected to last two days.

How many participants are expected to be trained?

Across all three cities, the program is expected to train a total of 75 women entrepreneurs, with 25 participants per city.

What is the intended format and teaching style of the workshops?

The workshops are intended to be hands-on rather than lecture-based. The emphasis is on real production skills and practice time so participants can apply the techniques immediately for business promotion.

What tangible deliverable must each participant complete?

Each participant must complete a polished 60-second video pitch by the end of the training. This requirement ensures the workshop results in a concrete product participants can use to market their work.

What should the video pitch be used for?

The pitch is intended to support business promotion and help participants present their businesses more effectively to customers, partners, and potential investors.

What kinds of skills is the training expected to build?

The project is designed to strengthen communication, pitching, and digital storytelling skills, specifically through practical video blogging and short-form video pitching methods.

What topics should the workshops cover?

The announcement indicates the workshops should cover core steps involved in producing a short video pitch within a strict 60-second limit, including:

  • Planning and scripting
  • Framing the message for a business audience
  • Recording
  • Basic editing
  • Delivering a clear call to action

Does the opportunity specify what equipment or software must be used?

No specific tools are listed. However, the training is expected to rely on commercially available, accessible technology, meaning methods should be realistic for entrepreneurs to keep using after the program ends and should avoid specialized, high-cost equipment.

What does "commercially available, accessible technology" mean in this context?

It means the approach should be replicable using common devices and widely available software, rather than relying on niche or expensive production setups that participants are unlikely to have access to after the training.

Is there a required storytelling or platform style?

The opportunity describes the approach as vlogging and video pitching, emphasizing concise, audience-focused storytelling suited to modern online platforms and designed to fit within a 60-second format.

What is the "train-the-trainer" requirement?

A distinctive feature is that the project is expected to include a train-the-trainer methodology. The workshop design should not only build individual participant skills, but also equip participants to teach those skills to others in their professional circles.

Why is train-the-trainer included in the design?

The program is structured to encourage multiplication of impact beyond the initial 75 participants. The expectation is that participants can share skills with colleagues, employees, fellow entrepreneurs, or peer networks, extending the benefits of the training.

What might a grantee include to satisfy the train-the-trainer expectation?

Based on the description, the grantee would be expected to incorporate techniques, materials, or facilitation approaches that help participants confidently pass along what they learned (for example, reusable materials or structured approaches that support peer teaching). Specific required materials are not listed in the announcement.

What are the core required deliverables of the overall project?

The deliverables described include:

  • Three in-person, two-day workshops (New Delhi, Chandigarh, Varanasi)
  • Training for 75 women entrepreneurs total (25 per city)
  • Completion of 75 polished 60-second video pitches (one per participant)
  • Incorporation of a train-the-trainer methodology to promote broader impact

What is the timeline information provided for this opportunity?

The opportunity was created on December 22, 2017, with an original closing date of February 16, 2018.

Is this grant focused on entrepreneurship support, media training, or both?

Both. It is a skills-based training series that blends entrepreneurship support (clearer pitching and business messaging) with practical digital media production (video blogging and short-form pitch creation).

Does the announcement mention anything about remote or online workshops?

No. The requirement is for three separate in-person workshops in the specified cities.

Does the announcement state that participants must be women entrepreneurs?

Yes. The program is explicitly designed for women entrepreneurs, and the expected trainees are 75 women entrepreneurs across the three cities.

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