Opportunity Information: Apply for DOS PTA 202003

The American Film Showcase: Film for Human Rights is a U.S. Department of State funding opportunity run through the U.S. Mission to South Africa to support the 2020 American Film Showcase (AFS) program in South Africa. AFS is the State Department's flagship film exchange initiative, implemented by the University of Southern California's School of Cinematic Arts, and it uses American independent film, especially documentaries, as a tool for cultural engagement and public diplomacy. In this specific call, the Embassy is looking for partners to design and deliver programming that uses documentary film to spark public conversation around human rights issues, while also strengthening dialogue, debate, and mutual understanding between U.S. and South African audiences.

The Embassy's Public Affairs Section is inviting concept notes and applications from organizations that can demonstrate strong operational capacity to run a multi-city film program over several months. Proposals are expected to show practical readiness: solid logistics planning, careful financial management, and the ability to coordinate venues, travel, screenings, and audience engagement activities. A major advantage goes to applicants that already have linkages to South Africa's film ecosystem, such as partnerships with established film festivals, universities, cultural institutions, community organizations, or ongoing screening series. The call also emphasizes innovative approaches, meaning applicants should not just propose standard screenings, but also add programming that increases impact, such as facilitated discussions, workshops, filmmaker masterclasses, outreach to underrepresented communities, or collaborations with local human rights organizations.

The core AFS elements include a curated collection of award-winning contemporary American documentaries and independent films, along with opportunities for engagement with U.S. filmmakers and film experts. The program is funded through the State Department's Bureau of Educational and Cultural Affairs and produced by USC, and it is intended to present American society and culture as seen through independent filmmakers rather than official messaging. In South Africa, the project will include a visit by American documentary filmmakers who will interact with local audiences, and a film package that can be used for related events. Film selection is not fully open-ended: Embassy officials will guide which AFS films are used in the activities, and screenings of AFS-provided films require the presence of a U.S. government staff member.

The implementation window for South Africa runs from February through October 2020, with events planned in multiple locations across the country rather than being limited to a single city. The Embassy suggests structuring the program around thematic months tied to widely recognized commemorations, for example February (Black History Month), March (Women's History Month), and April (Human Rights Month). Proposals that connect screenings and discussions to these moments, or to other prominent cultural celebrations and observances within South Africa, are preferred because they can strengthen relevance and attendance. The Embassy also strongly encourages applicants to build the showcase into existing film festivals or established public programs to leverage audiences and infrastructure.

From a funding and administrative standpoint, this is a discretionary opportunity using a cooperative agreement, which typically means the funder expects to be actively involved in shaping and overseeing key parts of the project rather than providing a hands-off grant. The opportunity number is DOS PTA 202003 under CFDA 19.022. Up to three awards are anticipated, with an award ceiling of $50,000. Eligible applicants include public and state-controlled institutions of higher education, private institutions of higher education, and nonprofit organizations (including those with and without 501(c)(3) status). The opportunity was posted October 29, 2019, and the original closing date was December 1, 2019. Applications were to be submitted by email to PretoriaGrants@state.gov, and additional background on the American Film Showcase and film slate is available through the AFS website.

  • The Department of State, U.S. Mission to South Africa in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "American Film Showcase: Film for Human Rights" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.022.
  • This funding opportunity was created on Oct 29, 2019.
  • Applicants must submit their applications by Dec 01, 2019. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $50,000.00 in funding.
  • The number of recipients for this funding is limited to 3 candidate(s).
  • Eligible applicants include: Public and State controlled institutions of higher education, Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education.
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